This Is Our MADD Moment
- Kikori Intern
- Jul 22
- 1 min read
Drinking and driving was illegal for decades before it actually stopped being common. What changed wasn't the law, it was Mothers Against Drunk Driving. MADD went into schools, told real stories, and made the consequences human and impossible to ignore.
The culture shifted because education shifted first.
Margot Denomme believes we're standing at that same moment right now, with smartphones and social media. The harms are documented. Predators are operating at industrial scale. And yet most parents don't know, and most schools aren't teaching it.
That's the moment Kikori and RAADD are building for, not a scare campaign, but a joyful, experiential, proactive curriculum that gives kids and families the tools to actually navigate this world.
Is your district ready to be part of it? This is worth putting in front of your school board.
Watch the Full interview with Margot Denomme on the Getting Real with Hilary show
👉 Learn more about the RAADD + Kikori Digital Citizenship curriculum here
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